Plant-based meals,
honest as the harvest.

Why we made this

Frozen food has lied to us for forty years.

I grew up watching my mother read labels with a magnifying glass, and most of the time she put the box back. The plant-based aisle wasn't kinder. Meal kits weren't either; we just got better at hiding the same long ingredient lists in cleaner fonts.

Conscious Eatz is what I wanted to find on the shelf and never did. Real ingredients, cooked the way I would cook them, frozen the moment they're ready. Nothing on the label that I couldn't explain to a six-year-old.

— The founder